Trying to capture Gen Z’s attention? You may want to take a page from Brat TV’s playbook | Fast Company
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Popular YouTube-based network Brat TV is ramping up an aggressive content and business strategy to lay claim over Gen Z’s ever-valuable attention
Network TV is in a mad dash scramble to catch up with viewing habits that shifted long ago—and it would seem there’s considerable, if not impossible, ground to cover to reach Gen Z.
