The founder and managing partner of Team Epiphany breaks down inequities in Black creator culture..
Underscoring the value of creators in informing strategy rather than acting as billboards to amplify campaigns, Curtis intends to sponsor influencer career longevity by helping them create content that will outlive their fluctuating public image. Brands can contribute to this mission by doing more than just upping influencer pay on short lived and unmemorable projects.
BY EMMY LIEDERMAN READ FULL STORY @ ADWEEK
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