Our Concept

When Oklahoma State Representative Regina Goodwin (District 73) announced her candidacy in early January 2024, we were reminded once again of the rarity of politicians who are “of their” respective communities.

“The Power of We”, impressed on shirts, posters and flyers, is not merely a campaign slogan, but fully represents her service to Tulsa communities. “The Power of We”, and Goodwin, as we immediately envisioned for her state senate campaign, is a brand that deserves our sincere and creative effort.

We looked towards the impact-driven campaigns of national candidates Pete Buttigieg and Alexandria Ocasio-Cortez (AOC) for insight, each built upon active grassroots service, represented by people-centric moments and framed by a palette and design style that compels action.

Our Concept

Meeting voters in their digital space.

The campaign domain provided voters, and potential voters, with simple and clear messaging about Goodwin’s policy positions, hyper-local campaign support collateral, voter registration, deadlines, and all available means to ensure that Tulsans’ civic voices were heard.