Omnicom Cuts Ties With Embattled E-Cigarette Maker Juul | Adweek

Omnicom Cuts Ties With Embattled E-Cigarette Maker Juul | Adweek

DDB had been working for the brand for about a year

E.J. Schultz. Featued Image, Credit: Juul

Omnicom Group has ended its relationship with embattled e-cigarette maker Juul Labs, according to a person with direct knowledge of the matter. The move comes amid a growing backlash over vaping, which has been blamed for a mysterious lung injury causing hundreds of cases of illness and 12 deaths.

Omnicom representatives declined comment. Juul did not immediately respond to a request for comment.

Juul on Wednesdayannounced it would suspend all broadcast, print and digital advertising in the U.S. and also refrain from lobbying the Trump administration over its proposed vaping restrictions, which includes a ban on flavored e-cigarettes. Juul also announced former Altria Group executive K.C. Crosthwaite as its new CEO, replacing Kevin Burns.


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