Accenture Interactive CEO Brian Whipple says that brand shareholder interest now includes taking purpose into account.
By Brian Whipple BRIAN WHIPPLE. Featued Image, CEO of Accenture Interactive, Brian Whipple. [Photo: Christian Alminana/Getty Images For Cannes Lions]
The reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Tinder to Spotify, pain-packed areas of our daily lives have been opened up for innovation. I can still remember when trying to hail a cab in downtown San Francisco, New York, or London meant searching for an ATM, waiting 20 minutes outside—and still failing to secure a ride to my destination. Now, I’m three taps away from smooth and seamless travel.
Measuring the breadth of experience reinvention shows widespread change: a revolution that has catered to and cared for the individual user, beyond doubt. We now personalize our grocery orders and eagerly anticipate the thud of another week’s meals dropped outside our front doors, pre-cut, pre-sliced, and ready for assembly. Our homes can be heated and cooled remotely, potential partners vetted from the comfort of our sofas, and new music aligned with our tastes—all aided and abetted by artificial intelligence.
